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Dentistry: Creating a Profit Center

Autor: Eisner

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Základní informace

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Figures	vi
Tables	vii
Preface	ix
Acknowledgments	xi
1 Reasons You Should Offer Expanded Dental Services	1
Introduction	1
Factors That Affect Your Business	1
The Importance of the Human-Companion Animal Bond	2
Preventive Health Care Is the Key	3
Why Is Dentistry Important?	5
The Objective of This Guidebook	6
2 The Starting Point	7
What Is a Profit Center?	7
Using the Profit Center Model	8
3 Create a Marketing Plan	15
Step 1: Develop a Mission and Goals	16
Step 2: Perform a Market Analysis	17
Step 3: Establish Objectives	20
Step 4: Create Strategies	22
Step 5: Develop an Action Plan	22
Step 6: Monitor Results	23
Education and Enlightenment	25
Dental Education	25
Staff Training: A Stepping Stone to Success	29
5 Designing and Equipping Your Dental Suite	31 Golden Nuggets from the Experts
The Physical Plant	34
Dental Equipment and Supplies	45
Ergonomics	53
Worker Safety	55
6 The Paperwork: Keeping Dental Records and Setting Your Fees	57
Designing Your Dental Records	57
Setting Your Dental Fees	64
Creating a Dental Fee Schedule	66
7 Marketing Your Dental Services	73
The Veterinary Dental Team	74
Tools for Interactive Marketing During the Office Visit	75
Tools for External Marketing Between Client Visits	79
Tools for External Marketing to Attract New Clients	82
8 Putting It All Together	83
Perform the Service	83
Feedback	85
Monitor Results	87
The Big Picture	91
The Final Step	93
Appendix A Sample Marketing Plan	95
Appendix B American Veterinary Dental College Suggested Reading Material	99
Appendix C Dental Manufacturers and Distributors List	101
Index	113