Health Plans
Stručný popis
Specifickým cílem této praktické knihy je pomoci čtenáři, ať už veterinárnímu lékaři nebo vedoucímu veterinární kliniky, navrhnout nejlepší možné zdravotní plány pro své veterinární centrum, ať už začíná od nuly nebo se snaží zlepšit stávající zdravotní plány, které nejsou úspěšné.
Autor: VALERA ARNANZ, MIGUEL ÁNGEL
Cena s DPH: 1540 Kč
Skladem méně než 5 kusů
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Základní informace
| Nakladatel | Servet |
|---|---|
| ISBN | 9788417640460 |
| Vydání | 2019 |
| Vazba | pevná |
| Počet stran |
Popis
The specific objective of this practical book is to help the reader, whether a veterinary surgeon or manager of a veterinary clinic, design the best possible health plans for their veterinary centre, whether starting from scratch or seeking to improve upon existing health plans that are not selling successfully.
Obsah
| 1 What is a health plan? | 1 |
| 2 Why should I offer health plans at my clinic? | 5 |
| 3 What type of clinic would not be interested in health plans? | 9 |
| 4 Personal branding and positioning of the clinic | 15 |
| 5 Pricing policy: strategy | 21 |
| 6 Who should design health plans? | 25 |
| 7 Before starting: do the numbers | 29 |
| 8 What do health plans include? | 35 |
| 9 What should be excluded from health plans? | 43 |
| 10 Key points to consider ehen designing health plans | 47 |
| 11 Health plans for dogs | 51 |
| 12 Health pans for cats | 61 |
| 13 Health plans for exotic animals | 67 |
| 14 We already offer health plans! So, now what do we do? | 71 |
| 15 Health plan marketing | 77 |
| 16 Benefits of implementing health plans | 85 |
| 17 Health plans are living things | 95 |
| Bibliography | 101 |