Horse Business Management: Managing a Successful Yard
Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry. Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.
Autor: Jeremy Houghton Brown, Marcus Clinton
| Nakladatel | Plot |
|---|---|
| ISBN | 9781405183475 |
| Vydání | 4. vydání 2010 |
| Vazba | brožovaná |
| Počet stran | 275 |
Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include:
Understanding the market
Considering available assets
Developing effective marketing strategies
Developing effective practices in daily yard management
Providing a safe and rewarding environment for all involved
Recognising and providing a high quality experience for the customer
Providing a solid financial return
| 1 A Successful Horse Business | 1 |
| Introduction The Ingredients of Success | 3 |
| Defining Success | 3 |
| Safety and Legality | 5 |
| Equine Standards | 5 |
| Vision and Leadership | 5 |
| Entrepreneurial Flair | 6 |
| Human Resources | 6 |
| Marketing | 7 |
| Common Characteristics and Trends of Horse Businesses | 7 |
| The Business Environment | 9 |
| Challenges of a Horse Business | 10 |
| 2 The Customer in the Market Place | 11 |
| Introduction | 11 |
| What do We mean by Market? | 11 |
| Stakeholders in the Business | 12 |
| Customer Care | 18 |
| 3 Quality | 22 |
| Introduction to Quality | 22 |
| So what is Quality? | 23 |
| The Management of Quality | 24 |
| Section 2 Staying on Course | 30 |
| 4 Health and Safety | 33 |
| Introduction | 33 |
| Accidents and Blame | 34 |
| Developing a Health and Safety Culture | 35 |
| Health and Safety Management | 39 |
| 5 Legality and Insurance | 49 |
| Introduction | 49 |
| The Law of Contract | 50 |
| Express Warranties and Conditions | 53 |
| Misrepresentation | 53 |
| Contracts of Employment | 54 |
| The Law of Tort | 56 |
| Insurance | 56 |
| 6 Finance and Profit | 70 |
| Introduction | 70 |
| Raising Money | 70 |
| Taxation | 72 |
| Performance Management | 75 |
| Financial Risk Management | 83 |
| 7 Marketing and Mission | 84 |
| Introduction | 84 |
| Market Research | 84 |
| Mission Statement | 87 |
| Marketing Strategies | 88 |
| 8 Context and Contest | 100 |
| Introduction | 100 |
| The British Horse Industry | 100 |
| Training, Education and Careers | 106 |
| Section 3: Delivering Results | 108 |
| Section 3: Delivering Results | 109 |
| 9 Yard and Enterprise Management | 111 |
| Introduction | 111 |
| Premises Considerations | 111 |
| Routines | 128 |
| Daily Duties | 131 |
| Labour-saving Devices | 134 |
| Enterprises | 135 |
| Grassland Management | 149 |
| 10 Staff and Office Management | 155 |
| Introduction | 155 |
| Recruitment | 155 |
| Job and Person Specifications | 156 |
| Interviewing | 157 |
| Employment and Employing Staff | 159 |
| Motivation | 160 |
| Communication | 162 |
| Management Style | 163 |
| Remuneration and Benefits | 164 |
| Staff Training | 165 |
| Organisation | 170 |
| Office Routines | 171 |
| Equipment | 172 |
| Records | 172 |
| 11 Managing Shows and Events | 178 |
| Introduction | 178 |
| The Nature of Shows and Events | 179 |
| The Principles of Running a Good Show | 182 |
| Looking Back | 194 |
| 12 The Eye of the Master | 202 |
| Looking Back | 202 |
| Looking Around | 202 |
| Looking Forward | 203 |
| Looking Diligently | 204 |
| Appendix 1 Facts, Figures and Organisations | 207 |
| Overview of Organisations within the British Horse Industry | 209 |
| Useful Facts about the British Horse Industry | 222 |
| Useful Figures about the British Horse Industry | 226 |
| Appendix 2 Guidance on promoting Safe Working Conditions | 229 |
| General Advice for all Horse Establishments | 229 |
| Additional Specific Guidance for Horse Riding Establishments | 239 |
| Additional Specific Guidance for Studs and Horse Breeding Establishments | 243 |
| Additional Specific Guidance for Racehorse Training Establishments | 245 |
| Control of Substances Hazardous to Health Regulations | 246 |
| Risk Assessment | 247 |
| Appendix 3 Career Training for Work in the Horse Industry | 250 |
| Introduction | 250 |
| Career Preparation | 251 |
| College qualifications | 252 |
| NVQs, Traineeships and Apprenticeships | 252 |
| BHS Professional Qualifications | 253 |
| Association of British Riding Schools (ABRS) and National Pony Society (NPS) | 254 |
| United Kingdom Coaching Certificate (UKCC) | 254 |
| Portfolios and CVs | 256 |
| Appendix 4 National Vocational Qualifications (Including Teaching Level 3 Management and Supervisory Skills) | 257 |
| Introduction to Vocational Qualifications (S/NVQs) | 257 |
| NVQ Level 1 | 258 |
| NVQ Level 2 | 258 |
| NVQ Level 3 | 259 |
| NVQ Level 4 | 260 |
| NVQ Structure within each Level | 260 |
| NVQ Methods of Assessment | 261 |
| NVQ Level 3 Management and Supervisory Units | 261 |
| Index | 271 |